Course information

Course title
Communicating Science Effectively
University / Organization
Transmitting Science
City
Capellades (Barcelona, Spain)
Country
Spain
Academic level
Both Msc and PhD
Language
English
School
Transmitting Science
Address
Course director
Course lecturer(s)
Laura Berdejo (Agence France Presse (AFP), Montevideo, Uruguay)
Course aim
Course Overview This course is for scientists who want to communicate effectively at several levels (traditional media, social media, activities), in different formats (text, photos, video, graphics) to a heterogeneous audience (general public, peers, potential donors, children, international organisations, public institutions, etc.). The main goal of the course is to provide them with the necessary skills to define their objectives, to identify already existing networks and instruments in order to create links with them and to produce effective messages.
Course contents / programme
Monday, July 8th, 2019. What do you want? Prior to your communication plan/action, you need to define your communication goals. What do you want? To purely inform, to raise awareness, to educate, to become known, to be present, to clarify, to advocate, to reach donors, to influence, to cooperate… you need to define your main objective(s) before start communicating. Who are you talking to? What do you want to avoid? What can you do? What is your budget? How much time do you have? Why should people care about your research? This should be defined as well. Tuesday, July 9th, 2019. The state of journalism today. Incorporating the mass media in your communication plan. You should know what is happening in the journalism today: what are becoming the traditional mass media, which new platforms are emerging, how is getting transformed the communication flow and how are the messages adapting to the new surroundings. Fake news, fact checking, data journalism, “visual first”, interaction with the audience or artificial intelligence are fields where scientists can be both interested and interesting. Wednesday, July 10th, 2019. The message. Producing your own message. It is time then to choose your format (text, photo, video, illustration) and your attribute (press release, tweet, blog post, interview, analysis, story) in order to highlight your finds and identity with honesty, complicity and clarity. Stories and interviews work exceptionally well in Sciences, you will see why. Thursday, July 11th, 2019. Communication beyond mass media. Apart from preparing and disseminating your message through the media, there are other ways to reach people (courses, public lectures, festivals, fairs, exhibitions, international forums), as well as formats increasingly successful in communicating science like comics, short films or popular science books. You may also want to develop your own communication strategy as a component of your scientific project appealing to non-traditional funding sources like university programs, accelerators, crow funding or grants. Projects merging Science & Communication are prone to be funded by these new mechanisms. On Thursday afternoon students will work in their communication plans (individually or in groups, as wished). Friday, July 12th, 2019. Atelier. Each team or student will present its work to the group for discussion and questions. Roundtable: brainstorming and key conclusions.
Required Knowledge and preparation
Teaching methods
Assessment
Course type
Seminar
Consecutive days
Yes
Online course
No
Duration (net days)
July 8th-12th, 2019
Credits
Course fee
Direct e-mail to register
Paper submission required?
Logo of institution
front approval